Steps to Launch A Podcast Built to Bring in Clients


The Podcasting Problem Solver Launch Roadmap and Private Podcast walk established business owners through launching a podcast on their own, including the path a listener takes from your episode to a client inquiry.
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If “launch a podcast” has been sitting on your to-do list for months, the tech or strategy is usually why.
Everything from the mic to hosting to getting your show into Apple Podcasts comes at you at once, along with the strategy questions of who the show is for and what it’s supposed to do for your business, and nobody tells you what order any of it goes in.

I’ve launched 40+ podcasts, so I know which parts of the setup hold people up and which ones only feel like they will. The Podcasting Problem Solver Launch Roadmap and Private Podcast put it all in order, for established business owners who would rather follow a plan on their own than hand the whole launch off.

Enter: The Podcasting Problem Solver Launch Roadmap + Private Podcast

A Private Podcast to Launch Your Podcast


The Podcasting Problem Solver Launch Roadmap is delivered as a private podcast, so you can listen to the plan on a walk or in the car, then sit down and do the step you just heard. (So meta, right?) 

It’s 12 episodes of 10 to 12 minutes each, about two hours in all, and they run in the order you'll need them: who the show is for and what job it has in your business come before the mic and the editing, and by episode 11 you have a plan for your first 90 days.
Inside the private podcast you’ll find trainings to:
  • How to Use This Roadmap
    How the written guide and the private podcast work together, and why the order of the steps matters.

  • The Podcast Job Description
    One sentence that tells your show what its job is, written before you pick cover art or a microphone.

  • Who This Show Is Really For
    A filter you can check every topic against, built around one specific person and the problem your show solves for them.

  • Editing and Show Notes That Work
    Editing aimed at a listenable episode, and show notes with the keywords that help people find it.

  • Getting Found on These Internet Streets
    Visibility outside the apps, built over time through your website and your show notes, with repurposed content extending the reach.

  • Your First 90-Days
    What to watch while the show is new, namely search visibility and how listeners respond to your call to action, with download numbers kept in context.

  • Recording Without the Drama
    The quietest, softest spot in your home and budget gear that gets you recording.

  • Where This Show Lives in Your Business
    A home base and a call to action that work for new and longtime listeners, plus an exercise that maps how a listener becomes a client before you record anything.

    And so much more.... 

When you finish, you have a job description for your show and a plan for your first 90 days. Every decision after that has something to check against, which is how you stop guessing.

Podcasting Problem Solver Launch Roadmap

Write your podcast’s job description today.

Episode 2 walks you through it. 
You get instant access to all 12 episodes and the Roadmap Google Doc.
Get the Roadmap

"A crystal clear idea of what I wanted the podcast to do for my business

More than a year later, I’m going back to the roadmap to walk myself through changes I want to make."
Brittany H
Meet your Podcasting Problem Solver

Leah Bryant

I’m a podcast growth strategist and the host of Podcasting Problem Solver®.

I spent years as a fraud investigator before I started working with podcasts, and the habit of looking for what’s actually broken came with me. After producing over 2,500 episodes, I can spot what’s breaking in a show almost instantly, and most of it traces back to a decision made before the first recording.

I work with entrepreneurs and small business owners who want a podcast that brings in clients. If you want someone to handle the launch or the production for you, take a look at my  Podcast Launch Service and my Podcast Production Services. 

If you’d rather launch it yourself, the Podcasting Problem Solver Launch Roadmap and Private Podcast are right here.
 "Listening to the private podcast and Google Doc gave a clearer direction and guidance on what to do and what to keep in mind for launching a podcast."
Dr Celia
"The private podcast and Google Doc provided a clear strategy, breaking everything down in a way that made the process feel manageable and achievable."
Sarah B

Tell your podcast what its job is before you record episode one

Want me in your corner while you work through it?

The Podcasting Problem Solver Launch Bundle is the Roadmap plus 14 days of Telegram access, so you can ask me your questions while you set up. 
Get the Roadmap